Welfare stands for the full satisfaction of the individual from the organic, physical, mental and social point of view, represented by social integration, satisfaction and happiness.
Seriousness characterises the integrity of character of those who work, support, and strive daily to promote the World to Smile around the world.
Solidarity represents the concept of relationship and equality, concept of concern and sharing with others and with the community. Although individual ends with common purposes among the members of a group to realise a collective vision, it represents a value and a feeling.
Knowledge represents the act or effect of knowing oneself and others, through the rational method with concrete tests and methodologies. We want the actions, which are carried out by the World to Smile, to have an increasing scientific basis and an important role in knowledge management.